About Brigit Kyei-Baffour and Mark Gooding

Brigit Kyei-Baffour, Senior Associate, Access and Commercial Strategy Brigit Kyei-Baffour specializes in qualitative market research and health policy analysis. She has experience analyzing in-depth qualitative interviews with key reimbursement decision-makers and clinical experts across various settings of care. Her experience spans several therapeutic areas, including oncology and immunology. Prior to joining Covance, Ms. Kyei-Baffour worked as a Program Administrator at a law firm, where she managed the electronic billing and compliance processes of health insurance and worker’s compensation cases. Ms. Kyei-Baffour received a B.S. in Economics from the Wharton School of the University of Pennsylvania. During her time at Wharton, she concentrated in healthcare management and policy as well as global analysis. Mark Gooding, Senior Associate, Access and Commercial Strategy Mark Gooding specializes in pharmaceutical, biotechnology, and medical device strategy consulting. He focuses on reimbursement support spanning several therapeutic areas. Prior to joining Covance, Mr. Gooding was a project manager at George Washington University’s Department of Health Policy. He led several projects focused on achieving multi-stakeholder consensus in the diabetes and obesity drug and disease space. He also researched, analyzed, and wrote about healthcare reform, women’s health issues, and state Medicaid policy. Mr. Gooding has also worked on a number of federal and state-wide political campaigns, working in strategy, field, and fundraising capacities. Mr. Gooding received an M.P.S. in Political Management from the George Washington University Graduate School of Political Management and a B.A. in Political Science and Philosophy from Wake Forest University.

The Affordable Care Act – Who Has It Helped The Most?

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A new data set has been published that paints a clear picture of who gained insurance coverage during the 2014 open enrollment period, which ended on April 15, 2014.  Recently featured in the New York Times, the data come from Enroll America, a non-profit organization focused on enrolling Americans in health insurance plans, and Civis Analytics, a data analysis firm.

This data set provides insight into the 10 million previously uninsured individuals who now have health insurance.  Overall, these newly-insured people reduced the national uninsured rate for adults under the age of 65 from 16.3% in 2013 to 11.4% in 2014.

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2015 Open Enrollment – How Will the Numbers Compare?


The lasting image of the initial health exchange roll out is that of persistent technical problems that plagued the federal government’s insurance exchange website Healthcare.gov. At the start of the 2014 open enrollment period in October 2013, the online marketplace for federally-facilitated insurance exchanges was overwhelmed with a volume of potential customers the website was not designed to handle. A handful of state-based exchanges (e.g., Maryland, Massachusetts and Nevada) also witnessed technical glitches that hampered the enrollment process for countless applicants. It took months to fully correct these technical issues, but at the end of the open enrollment period, an estimated 7.3 million people had enrolled in an exchange nationwide. This final tally, released by Politico, is comprised of the 8 million people who signed up in the regular enrollment period less those who did not pay their premiums in time or dropped out of the exchanges for some reason. An additional 6.7 million people also enrolled in Medicaid during the open enrollment period. Continue reading